Section 01

Three channels, one cadence, one definition of done

Each representative works a named territory against a defined ideal customer profile. The three channels run together as a single cadence against the same prospect.

Channel	What it does	Roughly	Who owns the asset
Outbound calling	The primary channel. Reaches the decision maker, qualifies, and books the meeting in the conversation.	55% of effort	Provider operates; client owns the caller identity
Sequenced email	Opens the door before the call, follows a conversation, and confirms every booking in writing.	30% of effort	Client's domain and sending infrastructure
Professional social outreach	Connection and message from a real named profile. Warms the account and reaches people who do not answer phones.	15% of effort	Provider's named representatives

The sequence

Twenty-one days, published and configured

A prospect is worked through a fixed sequence over roughly three weeks. Representatives do not invent their own.

Day	Action	Note
Day 1	Research the account, confirm fit against the profile, send the opening email	Research is billable work and is expected; a call without it is wasted
Day 2	First call attempt at the best-known contact time for the role	Gatekeeper handling is trained, not improvised
Day 4	Social connection request from the representative's named profile	Real profile, real name, no automation
Day 6	Second call attempt at a different time of day	A different time, not the same slot again
Day 9	Value email referencing a specific trigger in the account	Generic follow-up emails are a quality finding
Day 12	Third call attempt	—
Day 15	Social message following the connection	—
Day 18	Fourth and final call attempt	—
Day 21	Close the sequence: booked, nurture, or disqualified with a reason	An account left open with no disposition is a finding

Productivity basis

The numbers the rate was built on

Read the ranges rather than the midpoints. A representative at the bottom of the dial range and the top of the appointment range is doing the job correctly, and one at the reverse is not.

Measure	Standard per representative per day	Notes
Productive hours per shift	6.5 of an 8.0-hour shift	Excludes research briefing, coaching, training and breaks
Dial attempts	110–150	Lower than a consumer campaign; B2B calls are longer and gatekept
Connects with any person	18–25	Includes gatekeepers and wrong contacts
Conversations with a decision maker	5–9	The number that actually matters
Sequenced emails sent	60–90	Through the client's infrastructure, from approved templates
Social touches	25–40	Connection requests and messages from named profiles
Appointments set	1.2–2.0	The output. Everything above is input
Accounts researched to profile standard	20–30	Before first contact, not after

Ramp allowance. A new representative reaches 40% of the appointment standard in weeks one and two, 65% in weeks three and four, 85% in weeks five and six, and full standard from week eight — a week longer than the other Akontec voice projects, because judgement takes longer to build than process does. Billing starts the day the representative is released to live outreach. Training time is never billable.

Next step

Everything above is input. One line is output.

Appointments set, then accepted, then attended. The acceptance page explains exactly what the client is checking when it decides.

Read the acceptance criteria See the scope of work